UAE: Adnoc is country’s most valuable brand, etisalat strongest in Middle East and globally

UAE: Adnoc is country’s most valuable brand, etisalat strongest in Middle East and globally

Published: Mon 29 Apr 2024, 12:54 PM

Oil giant Adnoc is the UAE’s most valuable brand while e& Group’s telecom vertical etisalat by e& is the strongest brand in the Middle East and globally, according to a new report by Brand Finance.

Abu Dhabi-based Adnoc’s brand value rose 7 per cent to $15.2 billion and saw a one-point improvement in its Brand Strength Index score to 80.2, driven by its decarbonisation and diversification efforts.

While telecom firm etisalat by e& recorded its Brand Strength Index score of 89.4/100 and an AAA rating, making it the world’s strongest telecoms brand.

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“Adnoc and etisalat by e& continue to assert their dominance as the UAE’s leading brands.

Despite operating in distinct sectors, both brands showcase remarkable strategic prowess through relentless diversification and investment strategies to fortify their positions and expand within rapidly evolving markets,” said Andrew Campbell, managing director, Brand Finance Middle East.

Meanwhile, the resurgence of post-pandemic travel has propelled airline brand flydubai up 65 per cent to $260 million, positioning it as the UAE’s fastest-growing brand, primarily attributed to a 23 per cent revenue increase in 2023 and driven by a 31 per cent rise