UAE and KSA lead in promoting sustainable and socially responsible practice

UAE and KSA lead in promoting sustainable and socially responsible practice

In recent years, countries in the Middle East have started to take significant steps towards fostering a culture of social responsibility, with the UAE and KSA leading the way in promoting sustainable and socially responsible practices. The findings were revealed in the annual MENA CSR Report 2022 released by Cicero & Bernay Communication Consultancy (C&B) in partnership with 3Gem Research and Insights.

The new report found that managers in the UAE were more likely to strongly agree that investing in CSR activities has a long-term, net-positive impact on ‘my’ business’s bottom line (profits) compared to managers in the KSA. Over 60 percent of UAE brands have experienced a tangible growth in consumer engagement as a direct result of increased in CSR activities. 52 percent of KSA’s respondents believe that CSR activities improve consumer trust with brands and strengthen brand loyalty.