UAE Business: Emirates Foundation signs MoU with Accuro to cut waste – Gulf Digital News

UAE Business: Emirates Foundation signs MoU with Accuro to cut waste – Gulf Digital News

Emirates Foundation has signed an MoU with Accuro, the Dubai-based provider of world-class, cost-efficient food and support services, to road-test efforts that may contribute to cuttting food loss and reducing waste.

Emirates Foundation, in collaboration with the Ministry of Climate Change and Environment and the Abu Dhabi Crown Prince’s Court, earlier this year launched Ne’ma, the National Food Loss and Waste Initiative which has the intention of acting as an umbrella initiative to align and catalyse national efforts to reduce food loss and waste by 50% by 2030 in line with SDG12.3.

Speaking on the announcement, Ahmed Talib Al Shamsi, CEO of Emirates Foundation said: “Through a range of collaborations with local, regional ,and international bodies, we are aiming to directly target food loss and waste reduction, whether at farm, manufacturer, distributor, retailer, restaurant or household. This MoU with Accuro will help us to uncover the root causes behind current behaviour and allow us to strategise the piloting of ‘nudges’ to create a new social norm around responsible buying, storing, preparation and consumption of food.”

UAE-wide baseline

He explained that establishing a UAE-wide baseline for food loss and waste will give the means to quantify the problem, identify potential hotspots and enable informed decision-making