UAE Business: Gulf Oil Middle East restructures its global product portfolio – Gulf Digital News

UAE Business: Gulf Oil Middle East restructures its global product portfolio – Gulf Digital News

Gulf Oil Middle East, a top lubricants’ firm, has announced a new global product portfolio powered by its breakthrough technologies and designed to deliver a consistent customer value proposition globally.

The new product range is based on Gulf's breakthrough ThermoShield and Wear-Guard technologies, designed for modern cars that require performance and protection in today's driving conditions.

The portfolio was launched to the UAE market at a Dealers Meet event at JW Marriott Marquis, Dubai attended by key regional customers. The event featured a display of the McLaren 720S Spider alongside a life-sized Gulf Formula Elite oil can, the first fill engine oil recommended by McLaren.

Gulf's comprehensive product portfolio covers a complete range of lubricants used in automotive, industrial and marine applications. The new automotive product range has a consistent look and feel across all markets to ensure instant recognition and ease of navigation.

Product promise

The product labels highlight the technology and benefits of each product, offering a clearer and more defined product promise.

With superior efficiency, modern car engines are now more compact, powerful and efficient. They work under high temperatures and stressful conditions, which can lead to premature wear, deposit build-up and oil deterioration. Gulf Formula and Gulf Formula Elite are made with