UAE: Ishraq raises the bar with new sustainability agenda

UAE: Ishraq raises the bar with new sustainability agenda

UAE - To cut its carbon footprint, Ishraq Hospitality, the asset management and hospitality division of Mohamed & Obaid Almulla Group, has launched its ESG committee and ambitious goals for 2023 at the Arabian Travel Market (ATM).

Ishraq Hospitality’s ESG committee has set the following goals for 2023: a 50% reduction in paper, a 60% reduction in single-use plastics, a reduction of 2% on food waste compared to 2022, a 1.5% reduction in CO2 emissions compared to 2022, 19,000 hours of collective volunteering and lastly a pledge to plant 5,000 trees by end of 2023. A set of long-term goals will be announced shortly.

Ishraq Hospitality is committed to continuously invest to enhance the guest experience. Lately, the brand’s Holiday Inn Express hotels in Dubai and Crowne Plaza Dubai Jumeirah launched the latest version of cloud based WIFI programme Aruba Central.

Global leader

Aruba is the global leader in secure, intelligent edge-to-cloud networking solutions, and they partner with hospitality organisations to enable frictionless and highly engaged guest, staff, and workplace experiences that will drive recovery, loyalty, and revenue. Similarly, always committed to providing a seamless guest journey, the brand has also recently launched its new multilingual website, www.ishraqhospitality.com, which now incorporates a direct booking