UAE launches new campaign to highlight sustainability stories, urges residents to join movement

UAE launches new campaign to highlight sustainability stories, urges residents to join movement

The UAE has launched a new campaign to highlight success stories in sustainability. This is in a bid to get more people to contribute to the country’s efforts in climate action.

Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and Chairman of the Higher Committee Responsible for Overseeing Preparations for the 28th Conference of the Parties to the UNFCCC (COP28 UAE), launched the National Sustainability Campaign to raise awareness about sustainability initiatives and projects in the country.

The move aims to encourage members of the local community to engage with and support climate action-related strategies. UAE is hoping that the more people join in the initiative, it will generate a positive impact and create an environmentally aware community.

It was in October 2021 that the UAE announced its ambitious action of attempting to achieve net-zero emissions by 2050, making the country the first Middle East and North Africa (MENA) nation to do so. The UAE has committed to invest US $50 billion to scale up climate action in the next 10 years.

Welcome move

Meanwhile, Mariam bint Mohammed Almheiri, Minister of Climate Change and the Environment, welcomed the campaign and said the move highlights UAE’s commitment to galvanizing local and community efforts.

According to