UNWTO and AVIAREPS announce partnership to support sustainable growth of the international tourism industry in Europe

UNWTO and AVIAREPS announce partnership to support sustainable growth of the international tourism industry in Europe

Dubai, United Arab Emirates : AVIAREPS, the world’s leading international representation, marketing and communications company for aviation, tourism, and hospitality, and the World Tourism Organization UNWTO today announced a partnership to join forces and support the development and growth of the international tourism sector in selected European UNWTO member countries. This will be achieved through the award of a full-service destination marketing grant and four research grants.

AVIAREPS, an Affiliate Member of the UNWTO, will provide a diverse 360° portfolio of destination marketing and research services free of charge to a total of five countries chosen by UNWTO.

The UNWTO + AVIAREPS Destination Marketing Grant will include a suite of digital marketing services such as campaign websites, landing pages, webinars, online press conferences, e-learning programmes and virtual events provided via the AVIAREPS Ecosystem. The Digital Ecosystem is AVIAREPS’ brand-new all-in-one marketing hub for the travel industry, which empowers everyone to market their destination and product to a global community online via a platform that combines several digital marketing services into one unified hub. The service portfolio furthermore includes Influencer Marketing services via AVIAREPS’ matchmaking platform Swayfluence, which takes the guesswork out of influencer marketing by making quality connections between brands and influencers