How parents can help build Gen Z’s interest in sustainable investing – The National

  • Date: 23-Sep-2022
  • Source: The National
  • Sector:Real Estate
  • Country:Egypt
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How parents can help build Gen Z’s interest in sustainable investing – The National

Parents often use philanthropy to emphasise a family’s core values and introduce their children to the concept of wealth management. However, getting the next generation involved in the family’s investment activities has proven to be much more difficult.

Sustainable investing can help change this dynamic. There is growing interest in the opportunities that sustainable investing brings in the Middle East.

It is notable that Cop27 will be held in Egypt in November 2022. This interest aligns with government initiatives such as the UAE announcing its intention to reach net zero by 2050.