Magnom Properties and Forbes announce partnership to build ‘Forbes International Tower’ at World Economic Forum Annual Meeting

Magnom Properties and Forbes announce partnership to build ‘Forbes International Tower’ at World Economic Forum Annual Meeting

Aligned with the Sustainable Development Goals, Magnom and Forbes plan new zero-carbon commercial tower in Cairo, Egypt, which will elevate standards of green design and push boundaries of modern construction Davos, Switzerland; January 20, 2023: Solidifying a commitment to long-term sustainability, Magnom Properties and Forbes joined hands at the 53rd Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, to announce their plans to build an innovative, environmentally responsive tower set in the heart of the rising New Administrative Capital in Cairo, Egypt.

Envisioned by Adrian Smith + Gordon Gill Architecture (AS+GG Architecture), the planned ‘Forbes International Tower’ marks the start of a new era of building design as Magnom Properties, a subsidiary of Rawabi Holding, pushes the boundaries of modern construction to pursue a zero-carbon strategy in collaboration with Forbes.

The partnership, which marks the first time that Forbes has branded a commercial tower, was announced on the concluding day of WEF 2023 where world leaders and experts discussed, amongst other important topics, the need for mainstreaming smart and sustainable climate solutions in urban development to enhance the livability, efficiency, and productivity of cities.

A Memorandum of Understanding to develop the project was signed at the Dome at WEF by