United Nations Conference on Trade and Development (UNCTAD) announces new advocates for women in e-commerce

United Nations Conference on Trade and Development (UNCTAD) announces new advocates for women in e-commerce

The UNCTAD-led eTrade for Women initiative on 6 July welcomed two new advocates for 2023-2024 . Yasmine Abdel Karim of Egypt and Ana Maria Sandoval of Colombia will work alongside three existing advocates – Birame N. Sock of Senegal, Damilola Olokesusi of Nigeria and Lennise Ng of Malaysia – who will continue in their role for another year. “While it is important to bring attention to the challenges women face in the digital space, I also wish to share a positive message about how digital entrepreneurship can help solve problems and to encourage more women to become business leaders,” said Ms. Abdel Karim. Appointed by UNCTAD Secretary-General Rebeca Grynspan, these successful women entrepreneurs work to amplify calls for stronger policies and regulations to build more gender-inclusive digital ecosystems. New advocate for the Arab region Ms. Abdel Karim is the new eTrade for Women advocate for the Arab region. She founded her company Yalla Fel Sekka, an Egypt-based logistics company for rapid deliveries, amid the COVID-19 pandemic in 2020. She sought to develop a disruptive data-driven technology platform to address the unmet needs of supermarkets, small- and medium-sized enterprises, and e-commerce outlets for new and diversified business opportunities. As an advocate,