Jordan bottle recovery project launched

Jordan bottle recovery project launched

Under the patronage of the Ministry of Environment, Nestlé, Diageo, and the United Nations Human Settlements Programme (UN-Habitat), have partnered to launch the Jordan Bottle Recovery project, managed by Development Inc. International.

The launch of the project was announced in a press conference, held today at the Four Seasons Hotel – Amman, attended by The Secretary-General at Ministry of Environment, H.E. Dr. Mohammed Khashashneh, Dr. Erfan Ali Regional Director of UN-Habitat Regional Office for Arab States, Mazen Al Kayyali Business Executive Officer at Nestlé Waters Jordan, Robert Haddad Director of Marketing, Yousef M. Haddad Co. & Partners (Diageo distributors and partners in Jordan), and Mohamed Daoud – CEO and Founder of Development Inc.

The project aims to increase collection and recycling of packaging, resulting from the tourism and out of home sector. A combination of collection channels will be used supported by digital tools and systems. To support packaging collection at source the project is placing dedicated plastic and glass collection bins to more than 250 hotels and restaurants. Reverse Vending Machines will also be placed in prime locations in Amman for consumers to dispose of used plastic bottles, and a reward system is created to motivate the act of recycling.

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