New urban masterplan, brand identity of Omran’s Yiti project unveiled

New urban masterplan, brand identity of Omran’s Yiti project unveiled

Muscat: A new urban master plan and brand identity of Yiti, one of the largest integrated tourism developments in the Sultanate, was revealed on Sunday with a vision to transform the tourism and real estate sector in accordance with Oman Vision 2040. Spanning over 11 million square metres, the Yiti Development is a massive venture, strategically located overlooking the Sea of Oman. The development is designed according to place-making principles that ensure the establishment of innovative standards in urban development and architecture, as well as the activation of valleys, plateaus and coasts that harmonise within the topography of the site. The Yiti Development will be spread over four phases, offering a wide range of opportunities for domestic and foreign direct investments (FDIs) alike. This four-phased development approach takes into consideration the accessibility to infrastructure, connection to main roads and ease of development as well as promotion of organic expansion. Elaborating about the project, Hashil bin Obaid Al Mahrouqi, CEO of Omran said, "At Omran, we take immense pride in our developments. The Yiti Development masterplan is an epitome of progression, embodying components complementing each other, and based on a vision of balanced land use and urban design as key elements