Oman Business: Stirling completes first phase of Oman mixed-use development – Gulf Digital News

Oman Business: Stirling completes first phase of Oman mixed-use development – Gulf Digital News

Stirling Hospitality Advisors (SHA), one of the leading boutique advisory institutions in the region and a subsidiary of Ras Al Khaimah (RAK) Hospitality Holding, has announced the completion of Phase One of its mixed-use Hajar masterplan project in the mountainous area of Oman.

The four-phase project was launched in June, with SHA spearheading the development across the tourism and hospitality sectors to optimise the destination’s economic potential and attract further investment.

The key development encompasses an overarching strategy to develop an attractive, profitable destination, appealing to domestic and international travellers.

As a RAK Hospitality Holding unit, SHA said it has been instrumental in transforming the northern emirate into a world-renowned tourist destination for active and family tourism.

It has also worked with a wide variety of clients and partners with a key focus on tourism across the GCC and internationally, successfully implementing comprehensive destination strategy plans for individual owners as well as holding companies, sovereign wealth funds and nations.

Working together with governmental agencies, local investment groups, internationally-renowned master planners, and infrastructure and sustainability advisors, SHA is now initiating the second phase of the project, said the statement.

This includes the development of one of the ridges of the Hajar Mountains into a holistic tourist destination,