Al Balad Development Company and Sawani Company sign an MoU to supply “Noug” camel milk at Al Balad

Al Balad Development Company and Sawani Company sign an MoU to supply “Noug” camel milk at Al Balad

Jeddah, KSA – Al Balad Development Company (BDC), the master developer of Historic Jeddah (Al Balad), and Sawani Company, the leading producer in the camel milk sector, today announced the signing of an MoU to provide the “Noug” brand of camel milk products for all visitors to the Historic Jeddah District and participate in events and seasonal celebrations. Both companies are wholly owned by the Public Investment Fund (PIF). The agreement will support local content and provide an authentic, enriching visitor experience. Al Balad will be only the second outlet for “Noug” products in the Kingdom, following the launch of Sawani branches in Riyadh.

The agreement was signed by Jamil Hassan Ghaznawi, CEO of Al Balad Development Company, and Ahmed Jamal El-Din, CEO of Sawani Company, in Al Balad in the presence of officials and senior executives from both parties. The agreement emphasized the contribution of both parties towards preserving national heritage, including the heritage of historic Jeddah and the significant role played by camels in Saudi heritage. The agreement also underscores the commitment of both parties to revitalize the economic and social development of Al Balad, placing authentic heritage and community at the forefront of this development.

Commenting on the agreement,