Dur signs MoU with MoC to integrate cultural content into its properties

Dur signs MoU with MoC to integrate cultural content into its properties

Dur Hospitality has signed a Memorandum of Understanding (MoU) with the Ministry of Culture (MoC) for supporting Saudi culture and local hospitality through Dur’s services and integrating cultural content into its properties. The MoU was signed by the Deputy Minister of Culture, His Excellency Mr. Hamed bin Muhammad Fayez, and Dur Hospitality CEO, Mr. Sultan bin Badr Al-Otaibi, in a ceremony held in Riyadh.

As per the MoU, Dur will apply the standards of the King Salman Charter for Architecture and Urbanism across its assets and properties, and organize architecture and design competitions and awards to contribute to the growth of cultural talent. Dur will also work to enhance its own cultural content, incorporating designs and products by Saudi designers in its hotels, creating, acquiring and preserving art collections, and featuring local cuisine on the menus of its affiliated restaurants and hotels, to introduce the community to Saudi culinary arts as one of the key cultural sectors.

Commenting on the agreement, Dur Hospitality CEO, Mr. Sultan Al-Otaibi, stated, "This MoU endorses our strategy of introducing the Saudi culture to the world, by delivering the best hotel management practices with great diligence to ensure an exceptional guest experience, showcasing authentic Saudi hospitality and