Hilton plans to more than quadruple its presence in Saudi Arabia

Hilton plans to more than quadruple its presence in Saudi Arabia

- Hilton’s multi-brand, country-wide growth strategy will see further new hotel openings across 10 of its award-winning brands, including LXR Hotels & Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton – making Saudi Arabia Hilton’s largest pipeline market in Europe, Middle East and Africa (EMEA)

RIYADH, Saudi Arabia:– As Saudi Arabia continues to fulfil its vision of becoming a world leader for international travel and tourism, Hilton (NYSE: HLT) has announced plans to open over 50 new hotels across 10 of its brands, making the country the company’s largest pipeline market in Europe, the Middle East and Africa (EMEA). Hilton has accelerated its growth strategy in Saudi Arabia in recent years, announcing multiple signings as the company works towards its plans to increase its portfolio to more than 75 trading properties across the country.

The latest of these signings include Conrad Hotels & Resorts entry into the heart of the Saudi capital with Conrad Riyadh Laysen Valley, which is set to open in 2025. Hilton’s growth continues in secondary cities, with the recent signings in Abha, Hilton The Point Residences and Canopy by Hilton The Point, both due to open in 2026.

Commenting on Hilton’s growth in Saudi Arabia,