How to navigate the advertising sector’s talent landscape

How to navigate the advertising sector’s talent landscape

In the dynamic realm of advertising in the Middle East, where cultural intricacies blend with cutting-edge campaigns, the challenge of finding and retaining top talent resembles a strategic game of chess.

Insights from Serviceplan Group’s recent “CMO Barometer” survey highlight a critical concern among regional CMOs: the relentless pursuit of talent.

As the advertising sector flourishes, attracting skilled professionals has become increasingly demanding, presenting unique challenges inherent to the region.

 Understanding the Talent Landscape

At the core of talent acquisition lies the imperative to understand what motivates potential employees. Beyond evaluating skills, we delve into cultural fit and shared values. Prospective talents are not just looking for a job; they seek careers where they can align their personal growth with corporate goals.

This nuanced approach to recruitment ensures we connect on a deeper level, attracting candidates who resonate with our ethos.

Building Bridges with Educational Institutions

Investing in the future starts with cultivating relationships with educational bodies. Serviceplan’s partnership with the University of Business and Technology in Jeddah exemplifies this approach. Through the COOP program, we offer internships every semester, turning academic achievements into professional opportunities.

Additionally, my recent appointment to their advisory board is a step towards creating a robust bridge between academia and the advertising industry,