Makkah Bus project to launch paid integrated services

Makkah Bus project to launch paid integrated services

Saudi festival on track to be Kingdom’s biggest creative marketing industry gathering, predicts event chairman

RIYADH: Saudi Arabia’s Athar Festival has the potential to be the largest gathering of the creative marketing industry ever staged in the Kingdom, the event’s chairman has predicted.

Set to take place from Nov. 13 to 16 at the Crowne Plaza hotel in Riyadh, around 1,500 delegates are expected to attend and the festival will feature 12 academies for young professionals.

Festival chairman and managing partner and group editor-in-chief of Motivate Media Group, Ian Fairservice, said: “We aim to amplify engagement in cultural, entertainment, and urban activities while also developing and showcasing Saudi talent on a global stage.”

He pointed out that the Kingdom had witnessed a growth in demand for content in recent years and advertising had become an integral part of that.

“Given the high rates of content consumption and a tech-savvy population, the advertising industry in Saudi Arabia is prime for growth, with statistics projecting the market to grow by 6.81 percent between 2023 and 2027, resulting in a market volume of $2.79 billion in 2027,” he added.

Festival chairman and managing partner and group editor-in-chief of Motivate Media Group, Ian Fairservice. (Supplied)

The festival aims to serve as a