Middle East Business: Ascott unveils development plans in Saudi roadshow – Gulf Digital News

Middle East Business: Ascott unveils development plans in Saudi roadshow – Gulf Digital News

The Ascott Limited (Ascott), a top international lodging owner-operator, recently hosted its annual Saudi Arabia Ascott Roadshow, premiering the brand’s latest development plans and exclusive offers in the Kingdom.

Held at Ascott Tahlia Jeddah, Ascott Rafal Olaya Riyadh and Somerset Downtown Al Khobar, the yearly event showcased Ascott’s ongoing efforts across cluster properties to support the Saudi Vision 2030 in developing a thriving economy. The events’ itineraries included entertainment, corporate meet & greets, site visits, induction to Ascott Star Rewards (ASR) premium benefits, and CSR activities at each venue.

On the CSR front, as an active member of the local community, Ascott Rafal Olaya Riyadh partnered with two organizations, supporting in the presentation and commercialization of their products, as well as creating awareness for their respective activities during the event. These include the Masaei Charitable Association whose aim is to support beneficiary families through development programmes, and Al Nahda, a non-profit organisation, inspired to work towards the empowerment of women and enhancement of their social and economic wellbeing.

Ascott’s properties in Jeddah hosted two CSR activities - supporting the Zahra Association, a member of the ‘Union for International Cancer Control’, by airing a Breast Cancer Awareness video during the event, presenting products made