Saudi Entertainment Ventures to invest SAR 50 billion to develop 21 integrated entertainment destinations

Saudi Entertainment Ventures to invest SAR 50 billion to develop 21 integrated entertainment destinations

SEVEN has awarded Shapoorji Pallonji to undertake the construction and management of the project in Al Hamra district in Riyadh

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has announced its commitment to invest SAR 50 billion to develop 21 integrated entertainment destinations with over 150 innovative attractions, in partnership with prominent international brands, across 14 cities in Saudi Arabia.

Construction of SEVEN’s first entertainment destination in the Al Hamra district of Riyadh has begun.

The announcement comes at the same time as rapid growth within the Saudi entertainment sector, and the country’s efforts to consolidate the position of the sector in order to diversify sources of income, create jobs, contribute to raising the quality of life for citizens and residents, and improve the ranking of Saudi cities among the best cities globally.

SEVEN will introduce a new concept in the world of entertainment; its destinations will offer various experiences including a wide range of entertainment attractions, a variety of local and international dining outlets and many more – all under one roof. SEVEN has also secured partnerships with leading global entertainment companies, including Clip ‘n Climb, Warner Bros. Discovery, Mattel for its Hot Wheels brand and Hasbro