SEVEN brings the excitement of world’s first indoor Discovery Adventures centres to Saudi Arabia

SEVEN brings the excitement of world’s first indoor Discovery Adventures centres to Saudi Arabia

- World’s first Discovery Adventures centre set to open at SEVEN’s entertainment destination in Al Hamra, Riyadh

Riyadh, Saudi Arabia: Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), has signed an exclusive partnership agreement with Warner Bros. Discovery, a global leader in real-life entertainment, to bring purpose-built indoor adventures centres to the Kingdom which integrate Discovery’s media content. With this partnership SEVEN is supporting the goals of PIF to transform the entertainment landscape of the Kingdom by bringing a first-of-its-kind edutainment attraction to Saudi Arabia that will enable young and old alike to not only be entertained but gain informed insights with educational value.

The first Discovery Adventures centre, spanning an area of around 3,000 square metres, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally. SEVEN has partnered with Mycotoo, the leading agency in entertainment strategy and experience design, to design and develop the Discovery Adventures centres to provide unique, fun entertainment. More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in the Kingdom, and details of the new locations and sizes will be announced in due course.

Abdullah AlDawood,