The ENTERTAINER appoints new CEO for growth into KSA and Egypt

The ENTERTAINER appoints new CEO for growth into KSA and Egypt

- The ENTERTAINER is considering successfully exiting its non-core markets outside of the MENA region

Dubai, United Arab Emirates – The Board of Directors at the ENTERTAINER announced earlier today Ahmed Gaber has been appointed as the new CEO of the company to lead new growth strategy. An experienced business leader, Ahmed will assume responsibilities and commence his duties on 10th October 2022.

The board concluded that the company will maintain its key attention on the MENA region with a continued focus on the UAE as a key market. Besides UAE, KSA is identified as the primary focal market with its prominent status to eclipse existing regional hubs and has set course to expand in Egypt. As an additional strategic measure, the company is negotiating sales of non-core markets outside MENA for successful exits.

“We are pleased to appoint Ahmed as the new CEO for the ENTERTAINER, he has a broad and unique experience, which we believe will be very valuable for our company. The leadership team has integrated a new business growth strategy that will ensure a diverse selection of B2B offerings with a projection consisting of a steady increase in the number of merchants on the ENTERTAINER app and fast growth