Heir of the Lamborghini dynasty on why the UAE is hub of all things luxury

Heir of the Lamborghini dynasty on why the UAE is hub of all things luxury

Abu Dhabi and Dubai have become major attractions for international finance

Published: Thu 26 May 2022, 7:48 PM

The UAE is many things to many people. For some, it is home; for others, it is a place of visit; for the rest, however, it is the destination to move your business to. Heir of the Lamborghini dynasty and founder of a global lifestyle brand, Tonino Lamborghini says the UAE is a world of possibilities. “After the crisis of the last decade, the Emirates have regained the sceptre of an international luxury hub,” says the 74-year-old entrepreneur. “Abu Dhabi and Dubai have become major attractions for international finance and the flow of visitors for both commercial and tourism purposes have increased, thanks to progressively ambitious projects, like the Expo 2020 Dubai, and its multicultural society. Dubai is the perfect combination between the largest commercial hub in the world and the tourist destination with the most particular attractions. Abu Dhabi is a much calmer, more traditional city, with a better work:life balance and is more family- and community-oriented.”

Sensing an opportunity, Tonino has put forth two proposals for the region. He plans to develop at least two new buildings under the Tonino Lamborghini brand, which