In Northern Emirates, developers are using nature as a selling point

In Northern Emirates, developers are using nature as a selling point

Sharjah's master-developer Arada is doing that with Masaar - a Dh8 billion project and the first big-scale offplan launch in the UAE this year. A community with mountains in the neighbourhood and a two-minute walk to the beach? That what the developer of Naseem Al Bahar is promising with a brand new project in Fujairah - and which aims to be the northern emirate's first "sustainable" residential project. And up in Ras Al Khaihmah, a developer - Al Hamra - is thinking of further add-ons to one of the most prominent destinations the emirate has built over the better part of two decades. And spicing it up by adding a 12-year residency visa on top of a property purchase. Clearly, these developers in Sharjah, Fujairah and Ras al Khaimah are thinking beyond COVID-19 demand dips and supply surges. Clearly, each developer is bringing a bit of nature into the business of selling brick-and-mortar. "Ras Al Khaimah was the first emirate to be certified as safe by the WTTC (World Travel & Tourism Council," said Benoy Kurien, Group CEO at Al Hamra, which, incidentally, was also one of the first freehold-designated developments in the UAE. "A record number of people [are]