Accenture and luxury car maker JLR win global marketing data award
- Date: 14-Jul-2023
- Source: Consultancy ME
- Sector:Real Estate
- Country:UAE
Accenture and luxury car maker JLR win global marketing data award
Accenture has come home reeling with pride from the I-COM Data Creativity Awards, slotting two of the four category awards and being named the overall winner of the special award for social good. The firm’s Middle East team played a significant part in the triumph.
Held annually, the I-COM Summit is an event that brings together leaders from across the advertising and marketing sector. Key area of focus at the event: marketing data. One of the highlights of the summit, the I-COM Data Creativity Awards recognise companies (and their service providers) that have successfully harnessed the power of data to deliver remarkable results.
At the 2023 competition, Accenture landed the top spot in the categories Marketing Sciences and Customer Centric, and was highly commended in the Performance Measurement category. The award-winning projects were led by Accenture Song teams in Colombia, Spain, and the United Arab Emirates.
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