Adidas and global superstar Jenna Ortega launch new label

Adidas and global superstar Jenna Ortega launch new label

- As the newest addition to adidas’ global family, Jenna Ortega is the face of the new label and its ‘All That You Are’ campaign, celebrating comfort and self-expression

- Built for everyday movements and occasions, UAE residents can get their hands on the collection from 9 February 2023 in stores and on adidas website, with early access available from 2 February 2023

- Offering sport-inspired pieces built with comfort at its core, the new line is fronted by AVRYN and Tiro Suit to level up the wearer’s style for the everyday

United Arab Emirates: Born from sport, worn for style, today adidas reveals an all-new label – adidas Sportswear with trailblazing actress and newest addition to its global family, Jenna Ortega. The new line aims to level up the next generations everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday, as its performance collections have been for athletes, for decades.

An innovative on-screen icon, avid soccer fan, and yogi, who harnesses her power to voice what she truly believes in and stands for, Jenna Ortega, makes her adidas debut fronting the all-new label and its Spring Summer 23