Amazon launches intellectual property accelerator in the UAE

Amazon launches intellectual property accelerator in the UAE

IP Accelerator connects small and medium-sized businesses with a network of Amazon-curated Intellectual Property (IP) law firms for trademark registration and tailored advisory services

Dubai: Amazon has launched the Intellectual Property Accelerator (IP Accelerator) program in the UAE, making it easier and more cost effective for small and medium-sized businesses (SMBs) to obtain trademarks, protect their brands, and tackle infringing goods on Amazon.ae.

Available to any brand selling on Amazon.ae, IP Accelerator directly connects SMB owners in the UAE with a curated network of local law firms charging reduced, pre-negotiated rates on key services, giving SMBs access to expert legal and general IP advice that may otherwise be cost-prohibitive or hard to find. To date, participating law firms in the UAE are SABA IP and Cedar White Bradley (CWB).

Ronaldo Mouchawar, Vice President for Amazon Middle East and North Africa, said: “At Amazon, we committed to supporting sellers of all sizes, innovating and introducing new resources to help them confidently grow their business online and continue to connect with millions of customers. Today, we are excited to launch the IP Accelerator program, another tool that will help businesses save time and effort, as they safeguard their brands and gain customer trust. We are