Arada opens first Manbat Shop for fresh Emirati produce in Sharjah

Arada opens first Manbat Shop for fresh Emirati produce in Sharjah

SHARJAH, 8th February, 2023 (WAM) -- Arada has opened the first permanent Manbat Shop at the Aljada master community in New Sharjah.

Located in the first residential phase of Aljada, the shop continues Manbat’s purpose to provide a link between local farmers and consumers in the UAE.

The Manbat initiative was launched in January 2021 in partnership with the Ministry of Climate Change and Environment (MOCCAE) and is dedicated to promoting the performance of the UAE’s agricultural sector.

The first phase of Manbat began with the launch of Emirati farmers’ markets, which are now taking place on a weekly basis during the growing season in cities throughout the country. Manbat supports Emirati food producers by showcasing their wares to a wide range of customers and retail buyers, building up consumer trust in local produce and supporting Emirati farmers in the marketing and selling of their goods.

Prince Khaled bin Alwaleed bin Talal, Vice Chairman of Arada, said, “Manbat encourages the consumption of healthy, home-grown produce while empowering Emirati farmers and improving the sustainability of their farms, reducing the region’s carbon footprint and boosting the Emirati agriculture sector. However, the Manbat scheme is also designed to provide consumers with a fun and educational experience for