Big Bad Wolf sale: Over 1 million books with discounts of up to 85% available from December 19 to January 7 in Sharjah

Big Bad Wolf sale: Over 1 million books with discounts of up to 85% available from December 19 to January 7 in Sharjah

Sheikha Bodour toured the exhibition where she met with publishers and exhibitors, exploring the wide variety of publications on display.

Sheikha Bodour Al Qasimi commented on the launch and highlighted the event’s cultural significance, saying: “Strengthening cultural diversity and enriching Arab culture with knowledge and creative works from different cultures is a central mission of Sharjah’s cultural project as well as SBA’s directive. Our annual event agenda is packed with international activities that attract content creators and writers from around the world. This stems from our belief that cultural exchange between nations is the most effective way to promote dialogue, understanding, and respect for shared human values.”

Covering an immersive area of 4,000 sqm, the Big Bad Wolf sale features over 1 million books across various genres, from children’s literature to science, history, and philosophy. The major literary event offers these books at up to 85% discounts, making literature more accessible and affordable to all.

The event was attended by Ahmed bin Rakkad Al Ameri, CEO of SBA, Andrew Yap, the co-founder and managing director of Big Bad Wolf, Marwa Al Aqroubi, Executive Director of House of Wisdom, Mansour Al Hassani, Director of Publisher Services at the Sharjah Book Authority