Canon Middle East and Turkey poised for 11% growth in 2023, eyes double-digit growth in 2024

Canon Middle East and Turkey poised for 11% growth in 2023, eyes double-digit growth in 2024

Company continues to invest in people and talent to enhance its customer-centric workforce

Dubai, UAE: Canon Middle East and Turkey has set its sights on robust growth, projecting 11% revenue growth in 2023. Driven by its commitment to serve the 'Customer of Tomorrow', the company anticipates double-digit growth in both consumer and business product segments in 2024.

Canon continues to invest more than 8% of its global sales in R&D annually, underscoring its commitment to innovation. The company’s growth mirrors global economic trends, with thriving markets such as the Middle East showcasing a robust 4.8% growth rate, surpassing the global average.

These figures and projections were revealed during Canon’s 17th regional Annual Partner Conference. Centred around the theme 'ONE', the recent event emphasized the importance of collaboration and innovation in the ever-evolving world of customer-centricity.

 It also served as a platform to address the shifting industry landscape and respond to evolving customer needs across Middle East and Turkey.

Reaffirming the 'New Customers, New World' vision, the conference stressed on the approach of 'Rethink, Revive, Reach' that is propelling Canon forward. This approach is rooted in the understanding that in a rapidly changing landscape, Canon and its partners must constantly adapt,