Commercial adoption of LNC for water conservation has started in the UAE

Commercial adoption of LNC for water conservation has started in the UAE

Dubai, UAE: Desert Control completes its first commercial projects in the UAE

Norwegian AgTech company Desert Control has developed a liquid natural clay (LNC) that restores soil and reduces water and fertilizer usage for agriculture and green landscapes by up to 50%. After launching the dedicated sales and distribution company for LNC in the United Arab Emirates, Mawarid Desert Control, commercial adoption is now starting in the UAE.

The first commercial projects for implementation of LNC took place this week, starting with the in5 Tech garden in Dubai Internet City, a public park in Masdar City, Abu Dhabi, and a prestigious organic farm in Al Ain.

in5 Tech, part of TECOM Group and Dubai Holding, was the UAE's first LNC pilot for landscaping. Once again, the Dubai-based business incubator demonstrates leadership and action on the UN SDGs by becoming the first commercial adopter of Desert Control's adaptive climate-smart innovation.

"It's inspiring to see firm actions towards the UN SDGs, says Ole Kristian Sivertsen, President and Group CEO of Desert Control. TECOM Group and Dubai Holding own, operate, and manage several billion square feet of land and demonstrate leadership in climate-smart sustainable land management through the in5 Tech LNC project. The project's objective is to