DAMAC Properties at the forefront of a proptech revolution

DAMAC Properties at the forefront of a proptech revolution

- The Group aims to expand offering to digital assets

- Constant evolution of customer and agent support applications

- Adopting tech trends to enhance value for customers and partners

Dubai, UAE, July 19, 2022: Leading real estate developer DAMAC Properties has been stepping up its efforts in digital innovations, securing itself as one of the pioneering companies in driving disruptive tech in property, also known as proptech.

“Real estate developers, founders, investors and related industry specialists are facing an era of disruption and proptech is seen as an important way of not only staying relevant but more importantly making the market accessible to customers who otherwise will not be able to climb the property ladder and ‘challengers’ looking to break into the market with creative business models,” said Jayesh Maganlal, Chief Information Officer of DAMAC Properties.

Recently honoured for ‘Smart Innovation’ at the Future Workspace Summit and Awards 2022, the Group remains focused on key tech pillars that span across all facets of the business, driving the use of tech across construction, sales and post-sales (customer relations) and support functions.

DAMAC spearheaded the digital asset industry in the region when it recently became the first real estate company to enter the metaverse. Under the banner