Danube Properties launches Dubai’s first FashionTV-branded residential tower

Danube Properties launches Dubai’s first FashionTV-branded residential tower

Leading private developer Danube Properties on Tuesday expanded its portfolio of branded residential projects with the launch of ultra-luxury tower Fashionz in partnership with FashionTV as demand for high-end and branded residential properties continues to lead the local real estate market.

Located in Jumeirah Village Triangle (JVT), the tower features 700-plus apartments spread over 65 floors, with each apartment designed to reflect the glamour associated with the FashionTV brand. Prices for the apartments start at Dh850,000.

This is the tallest tower announced so far in JVT.

In February 2023, Danube Properties launched Viewz in partnership with luxury carmaker Aston Martin as its first branded residential project.

According to real estate consultancy Savills, Dubai tops globally for branded residences, attracting a range of domestic and international buyers.

Rizwan Sajan, founder and chairman of Danube Group, said in the UAE, especially Dubai, branded products will remain in demand as the city is known for its high-quality of lifestyle. “Demand for branded apartments will keep coming in,” he said.

Danube Properties launched five projects last year – Pearlz, Gemz, Opalz, Petalz, and Elitz – with 2,099 residential units with a development value exceeding Dh2.05 billion. All of them have been sold out due to high demand for affordable luxury