Discover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

  • Date: 21-Feb-2023
  • Source: Zawya
  • Sector:Real Estate
  • Country:UAE
  • Who else needs to know?

Discover A New Universe: Mercedes-Benz and Moncler reveal PROJECT MONDO G

- Mercedes-Benz launches the collaboration art piece at Moncler’s “The Art of Genius” live show in London today

- Set in an otherworldly environment, the reveal moment “The Art of Imagination” presents the art piece as a new creation of outstanding automotive and fashion design

Dubai, UAE. PROJECT MONDO G recreates the iconic Mercedes-Benz G-Class with the distinctive design codes of Moncler by merging the characteristic G-Class features with Moncler’s puffer jacket. As a premier the art piece was unveiled at the Moncler “The Art of Genius” show during London Fashion Week today. Hosted by Moncler, Mercedes-Benz is lined-up with brands and artists, such as Alicia Keys, Pharrell Williams, Adidas Originals, FRGMT, Salehe Bembury, Palm Angels, ROC NATION by Jay-Z. Moncler unleashes a new vision for Moncler Genius through an immersive live event at Olympia London. Transforming its collaboration model into a platform for co-creation across diverse new industries including art, technology, sport, music and design.

Mercedes-Benz and Moncler share a passion for innovation, concise design language and a first-mover approach to cross-cultural collaborations. These values and attributes define both partners, who now came together to showcase the creative opportunities and where the merging of the two brands’ worlds can take you. The