Dubai Destinations kicks off winter campaign focusing on the sky, land and water theme

Dubai Destinations kicks off winter campaign focusing on the sky, land and water theme

Dubai: Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), kicked off the second edition of Dubai Destinations’ winter campaign with the launch of a new website on Sunday. The initiative that seeks to capture Dubai’s spirit as a destination by sharing a variety of stories about what makes Dubai a truly unique place to explore, will this time promote the concept “Dubai- The best city to live in.” Brand Dubai will collaborate with creatives including influencers, photographers, digital media content creators, animators and videographers to feature content that highlight the Dubai marvels and hidden gems under the theme “The Land, The Sky and The Water” via Dubai Destinations website and social media. The initiative falls in line with the third season of the World’s Coolest Winter campaign launched last Sunday by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and director general of the GDMO and Shaima Al Suwaidi, Director, Brand Dubai unveiled the initiatives and addressed a group of content creators at the GDMO office. Al Marri, who announced the