Dubai Land Department starts issuing fines for property ads placed without landlord approval

Dubai Land Department starts issuing fines for property ads placed without landlord approval

Dubai: The Dubai Land Department did not wait long to crack down on estate agents fluting the new requirements on placing property listing ads. One broker has been fined Dh50,000 after promoting a property via an online ad but without the approval of the owner. This comes after the Land Department tightened the rules on how to go about placing ads, mostly on digital and social media channels. All brokers and dedicated property portals have get permits on each before they can list. This applies to ready properties that are either being sold or rented. “The bottom-line – nothing gets done without the ,” said the CEO of a leading brokerage house. “The Dubai Land Department had not made any mention of specific penalties that would be imposed in case brokers missed out on any steps they need to take. “The announcement that Dh50,000 fine has been imposed on an individual means DLD is in no mood to be lenient. A Dh50,000 hit can burn a hole in the broker’s income.” Brokers wanting to list any property must get the ad permit issued from the DLD. And part of the new changes dictate that they also need the go-ahead of