Dubai launches 04 platform, connects residents with govt officials

Dubai launches 04 platform, connects residents with govt officials

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, has launched the 04 platform. The 04 platform – named after Dubai’s dialling code – enables customers to submit suggestions, comments and complaints to Dubai government officials across 40 entities in three steps via an omnichannel experience, according to the state news agency, . Sheikh Hamdan said: “Dubai’s model for future governments relies on a strong connection between the leadership and customers, whom it views as strategic partners in designing, implementing, and evaluating the services.” The Crown Prince added: “We have great confidence in the government work team, and I urge everyone to consistently engage with customers to meet their aspirations and exceed their expectations. “Our ultimate goal is to promote the happiness of society and reinforce Dubai’s position as a world leader in government. We must have the courage to implement necessary changes in our relentless pursuit of excellence, paving the way for a better tomorrow,” reported . The launc h of 04 platform aligns with Dubai’s ‘360 Services’ policy, which places customers at the heart of the process of developing government services. Under the Services 360 policy approved in March