Dubai Media’s new 21-project strategy to attract more talent and investors

Dubai Media’s new 21-project strategy to attract more talent and investors

Dubai: Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has approved the new strategy and action plan for Dubai Media (formerly known as Dubai Media Incorporated) at a meeting of the Council held at the Dubai Design District on Tuesday.

The action plan includes a detailed timeline for the strategy’s implementation.

Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to enhance the media’s role as a partner in the nation’s development journey, the strategy seeks to advance the Council’s objective to foster greater creativity in the sector and broaden strategic partnerships to bolster Dubai’s position as a hub for talent in the industry.

Main aims

Key objectives of the strategy include doubling the media sector’s contribution to Dubai’s GDP, attracting more foreign direct investment, enhancing intellectual property in local media, nurturing media competencies and talent, and raising the participation of nationals in the sector. Additionally, the Council emphasised the need to expand strategic partnerships by facilitating greater contributions from private sector companies, which in turn will support the broader development of