Dubai Municipality launches second season of ‘Souq Al Freej’ in Al Warqa Park and Al Barsha Pond Park

Dubai Municipality launches second season of ‘Souq Al Freej’ in Al Warqa Park and Al Barsha Pond Park

Dubai, UAE: Dubai Municipality launched the second season of the ‘Souq Al Freej’ initiative, a dynamic project aimed at bolstering and fostering local small-to-medium enterprises (SMEs) while promoting their homegrown products.

The Municipality announced that the initiative will be held in two phases. The first phase will be organised between December 15 and 31, 2023, at the Al Warqa Park, while the second phase will be held in the Al Barsha Pond Park between January 5 and 21, 2024. The “Souq Al Freej” will be open from 4 pm to 10 pm.

Through this innovative initiative, the Municipality seeks to provide commercial channels of communication for small, domestic entrepreneurs to support and empower them to showcase and market their home-made products in their neighborhood gardens. It also intends to improve their outreach to the community as part of welfare activities, encourage young people to start their own enterprises, and display locally made products in public places.

Ahmed Al Zarooni, Director of the Department of Public Parks and Recreational Facilities, emphasized the Municipality’s commitment to managing and developing public parks that define Dubai through various commercial and recreational events. “By delivering the highest levels of happiness and well-being to both residents and visitors, these