Dubai’s Burj Khalifa named world’s most popular landmark with 17 million visitors per year

Dubai’s Burj Khalifa named world’s most popular landmark with 17 million visitors per year

In second place is India's Taj Mahal, followed by Niagara Falls

Published: Tue 8 Aug 2023, 3:52 PM

Dubai's Burj Khalifa is no stranger to world records, and here's the latest one: In a new study, it was named world's popular landmark based on the number of visitors it draws in every year.

A staggering 17 million visitors flock to the world's tallest tower every year, according to research conducted analytics website Switch On Business. The platform analysed search volumes and average visitor numbers for over 150 of the world’s most well-known landmarks to find out which are attracting the most attention globally.

The magnificent tower standing at 828 meters tall – three times the height of the famous Eiffel Tower in Paris – receives nearly 22 million Google searches and approximately 17 million visitors per year, “earning around $621 million in ticket revenue,” the study revealed.

In second place is India's Taj Mahal, which also garnered 22 million searches per year and 7.5 million visitors. This is followed by Niagara Falls in third, which is visited by around 13 million people annually and attracts over 1.2 million searches.

Burj Khalifa is a must-see for travellers visiting Dubai, experts have said.

"Most cities that provide tourism have