Dubai’s new beachfront destination – J1 Beach – is opening in September

Dubai’s new beachfront destination – J1 Beach – is opening in September

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Dubai’s newest beachfront attraction – the J1 Beach – is scheduled for a September opening, with the focus being on having a good time at the beach. And served up with some fine dining in options. Image Credit: Supplied

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In fact, the J1 Beach, part of the wider La Mer development, will have none of the usual retail options that such destinations tend to have. Instead, the focus is very much on a day out at the beach, with upscale experiences thrown in for full measure.

Image Credit: Supplied

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The project is being overseen by Merex Investment, a joint venture featuring Dubai Holding and Canada’s Brookfield. Merex also operates the City Walk and The Beach.

Image Credit: Supplied

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“So, the visitor will have the ability to start their day early, perhaps around 10am, and enjoy a day on the beach,” said Shahram Shamsaee, CEO of Merex Investment. “If you want to grab breakfast, lunch, or dinners, that's possible too. Of course, there's the night-time—similar to what you would expect in a five-star hotel.”

Image Credit: Supplied

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There are 13 dining options that will open in September, each wanting to catch the eye of future visitors to J1