Emirates Environmental Group organises its 26th cycle of Can Collection Drive

Emirates Environmental Group organises its 26th cycle of Can Collection Drive

Emirates Environmental Group (EEG) successfully conducted the “Can Collection Drive” on 11th November 2022. Under the slogan “ Cancel the Linear, Enable the Circular”, EEG was able to collect 11,987 kg of Aluminium Cans for recycling.

Mrs. Habiba Al Mar’ashi, Co-Founder and Chairperson of Emirates Environmental Group stated that “Protecting and preserving natural resources in the UAE is vital and EEG has designed a cluster of community-based action programmes and campaigns, such as the Can Collection Campaign. Launched in 1997, this campaign was the first recycling initiative in the country. The campaign signifies the symbol of unity amongst the UAE society regardless of age, background or position making it a collective effort to preserve and protect the environment. The objective of this campaign is to reduce the build-up of landfills, save energy and promote the culture of reusing material for new products. This message is instilled through these action programmes that remain a vital aspect of sustainable development in the region”.

Adding further she mentioned “EEG started off this year’s Can Collection Campaign with an ambition to collect 20,000 kg of Aluminium Cans for recycling - a grand feat to achieve. After the successful collection from the Can Collection Drive, EEG has