Global Village and Coca-Cola Middle East announce refreshing partnership

Global Village and Coca-Cola Middle East announce refreshing partnership

- Multi-year agreement to include exclusive Global Village guest experiences, special events and unique brand collaborations, to be announced in the coming months

Dubai, UAE: Global Village, the UAE and wider region's leading multicultural family destination for culture, shopping, and entertainment, and The Coca-Cola Company Middle East have signed a strategic multi-year partnership which will see Coca-Cola become the official soft drinks and water partner for the family destination.

As part of the partnership, Coca-Cola Middle East will exclusively supply its range of beverages (Coca-Cola, Sprite, Fanta and Arwa water) across all Global Village outlets, starting October 25 2022, when Season 27 officially opens.

Both brands will also collaborate across a range of activations, providing guests with unique experiences, interactive installations and special events, which will be exclusively available at Global Village. Coca-Cola Middle East will also leverage its global sponsorships and assets during the season, including the FIFA World Cup™ Qatar 2022 of which The Coca-Cola Company has been an official sponsor since 1978. Further details will be announced soon.

Mohamed Sharaf, Chief Operating Officer, Dubai Holding Entertainment, said: "We are delighted that Coca-Cola Middle East has chosen to partner with Global Village. Uniting cultures to create special moments is a purpose we