How different is Dubai Summer Surprises (DSS) from Dubai Shopping Festival (DSF)?

How different is Dubai Summer Surprises (DSS) from Dubai Shopping Festival (DSF)?

Dubai: Dubai’s shopping promotions can easily be a global case study. True, the deals and discounts are attractive and the experiences they offer are spectacular. But how do they manage to draw millions of visitors year after year? In fact, how do they get better and bigger with every edition? And is there a difference in the offerings of the ongoing Dubai Summer Surprises (DSS) and the Dubai Shopping Festival (DSF) that is held during winter? Gulf News spoke to Suhaila Saqer Obaid Ghubash, Executive Director, Festival & Events, to find out. Excerpts from the exclusive interview: A. DSF and DSS have both been around for over 25 years, bringing delight and new experiences to all in their own special seasons and setting Dubai apart as the ideal destination to live, work and play. While both festivals have similarities in that they showcase an abundance of offerings throughout the city during each festival and deliver memorable experiences to residents and visitors alike, there are also some distinct differences that make them unique. DSF is the longest running festival in the city’s retail calendar, highlighting the strength of Dubai’s flourishing retail sector, and filling the city with awe and wonder -