Key trends for luxury real estate marketing in the UAE

Key trends for luxury real estate marketing in the UAE

The luxury market is projected to experience 2 to 4 per cent growth in 2024 with regional and national variations, according to McKinsey.

Clever campaigns, being social media savvy and innovative incentives are already the standard for luxury real estate marketing in the UAE. So what can the sector expect next?

Here are the top five trends in luxury real estate marketing I believe we will be seeing in 2024:

Digital transformation

Social media has revolutionised luxury real estate marketing, allowing a broker to film a development, upload it to social media, and receive enquiries in a matter of minutes. Yet with increasing numbers of luxury developments coming onto the market, it’s increasingly difficult to get sufficient online exposure.

Luxury real estate marketing in the UAE has entered a fast-paced, digital-first era that requires more creativity than ever to cut through the noise and reach the target audience.

Many premium brands in adjacent industries are already embracing digital transformation. Louis Vuitton, Fendi, Dolce & Gabbana, Gucci and Prada have been exploring this new world, with some even accepting cryptocurrency payments.

I believe Virtual Reality holds untapped potential for luxury real estate. Similar to Chanel’s virtual fitting-room service, developed with Farfetch, we could see immersive remote viewings via