‘Make karak Dh1 again’: Dubai residents run for unusual cause, call for lower tea prices

‘Make karak Dh1 again’: Dubai residents run for unusual cause, call for lower tea prices

KT Photos: Meher Dhanjal, Laraib Anwer

Published: Sat 6 Jan 2024, 4:19 PM Last updated: Sat 6 Jan 2024, 6:09 PM

If you were down by Kite Beach on Saturday morning, you may have heard a group chanting: "Make karak Dh1 again!".

Adam Eddine, a 19-year-old Dubai resident, did not expect to go viral when he took to Instagram to announce a 24km run to advocate for a drop in the price of the beloved beverage, which typically sells for Dh1.5 or Dh2 in the UAE. But a WhatsApp group formed for the cause quickly garnered over 300 members. Even the original video gained over 348,000 views along with thousands of likes and comments. Watch it here:

What started off as a "personal challenge for 2024 with a few friends" quickly catapulted into a tiny movement where residents from several walks of life came together.

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Around 25 people — all dressed in matching white tees emblazoned with their slogan — gathered at 6.30am on Kite Beach, ready to run for the unusual cause.

"It's tradition for karak to cost Dh1," Youssef, a 17-year-old student, and his friend Ruben who designed the event logo, said.