Masafi leverages Goodyear Tire Solutions to quench UAE’s thirst

Masafi leverages Goodyear Tire Solutions to quench UAE’s thirst

- Together with Swaidan Trading Company (STC), Masafi, the leading bottled water and beverage provider in the Emirates, delivers more products per truckload to ensure that the approximately 10 million residents[i] in the country are kept hydrated throughout the year.

DUBAI, UAE – Leveraging high quality Goodyear tires, Masafi, the leading provider of bottled water and beverages in the UAE, has increased its last-mile delivery efficiency in an effective manner across the country.

The Goodyear tires that are fitted onto Masafi's fleet of light trucks boast a higher load index, and has the ability to withstand 100kg more load per tire when compared to competitor premium tire brands. At six wheels per truck, the Goodyear tires will enable each truck to carry more than a half ton more quality products in every delivery.

In addition to the tires, Goodyear, and its local distributor, Swaidan Trading Company (STC), is value-adding to Masafi's operations by leveraging the tire manufacturer’s advanced Tire Optix inspection solution. This cutting-edge digital technology is deployed daily by a dedicated STC technician to check the tires of Masafi trucks. This provides Masafi with up-to-date data on tire conditions through a digital fleet condition dashboard. With this vital information, Masafi is empowered