Miral launches generative AI customer facing service

Miral launches generative AI customer facing service

Abu Dhabi’s leading creator of immersive destinations and experiences has leveraged ChatGPT through Azure OpenAI Service to provide enhanced customer experiences, with over 1,700 operations successfully completed within a week

Abu Dhabi, United Arab Emirates – Miral, the leading creator of immersive destinations and experiences based in Abu Dhabi, in collaboration with Microsoft, announced today the launch of its generative AI customer-facing service leveraging ChatGPT through Microsoft’s Azure OpenAI Service to provide personalized guidance and information to customers visiting Yas Island’s theme parks and experiences. With over 1,700 operations completed successfully within a week, ChatGPT is being used to augment the capabilities of chatbots for customer services for the first time, not only across various industries in the UAE, but also within the wider region’s tourism and entertainment sector.

Commenting on the collaboration, Mohamed Abdalla Al Zaabi, Group CEO of Miral, said: "We are proud to be pioneering the introduction of ChatGPT through Microsoft’s Azure OpenAI Service within the tourism and entertainment sector. We champion innovation at every step and believe that digital transformation is key to creating more compelling and personalized visitor propositions. Our collaboration with Microsoft is a testament to our relentless pursuit of delivering unique and memorable experiences to