Nissan accelerates public-private collaborations as part of efforts to eliminate counterfeit spare parts in the Middle East

Nissan accelerates public-private collaborations as part of efforts to eliminate counterfeit spare parts in the Middle East

Dubai, UAE – In line with its long-standing mission to ensure customer safety, Nissan Middle East has taken a bold step to reduce the presence of counterfeit spare parts in the region. Engaging a broad aftersales ecosystem, Nissan has undertaken the development and delivery of counterfeit spare part identification training sessions for authorities, partners and customers across the Middle East.

Nissan’s ongoing collaboration with government entities across the GCC continues to grow, with trainings currently deployed to Customs Authorities, Economic Departments and Police in Abu Dhabi, Ajman, Bahrain, and Dubai - with the aim to expand this to wider audiences in Jordan, Kuwait, and Qatar over the coming months. Teams are trained to identify frequently counterfeited items, including spark plugs, brake pads, and oil filters, and detect the subtle differences between a genuine and counterfeit product.

Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said: “Customer safety and satisfaction remain our number one priority, and we are committed to our responsibility towards protecting our customers from the dangers of counterfeit products. Through our partnerships with authorities across the Middle East, we are taking concrete steps to ensure that our customers have access to genuine products