PEUGEOT Middle East’s new campaign

PEUGEOT Middle East’s new campaign

Dubai, UAE: A music producer and artist; a filmmaker, director and photographer; a journalist and presenter; an adventurer and public speaker. For its new regional campaign, PEUGEOT Middle East has enlisted the help of four local talents – Saud AlTurki, Chndy, Ajwa Al Joudi and Raha Moharrak – who embody the power of Allure, and the spirit and style of the 3008, 508, 208 and e-2008 models.

If you take a drive with Saud AlTurki, you’ll definitely be playing and debating music, and perhaps even listening to some of Saud’s own tracks. This talented producer and artist credits his parents with shaping his interests from a very early age, and taught him that music has the ability to unite cultures, bridging the divide through rhythm, beats and lyrics.

First he began creating his own tracks, and collaborated with major US artists, such as Swizz Beats, DJ Khaled and Talib Kweli. Then he turned his attention to nurturing and guiding new talent from the region by founding his own label, Brij Entertainment, based in Los Angeles. In the PEUGEOT campaign, Saud can be seen driving the 3008 SUV, which shares his strength, confidence and charm.

Talking about Allure, Saud says: “When style combines with